Why Women Deserve Tech That’s Both Beautiful and Functional

I used to think I just wasn’t a tech person. I liked pretty things — soft colors, clean lines, and textures that didn’t scream for attention. But every time I bought something tech-related, it felt like I was settling for something that wasn’t really mine. Either it worked and looked soulless, or it looked cute but felt like a toy. Why was it so hard to find both?

It wasn’t until I started working from home full time that I really noticed the dissonance. I’d carefully curate my space — linen curtains, a clay-colored mug, a vintage lamp I found at a market — and then there it was: a cheap, loud, plastic keyboard in the middle of it all. It worked. But it didn’t feel good. And it definitely didn’t feel like me.

What Women Actually Want From Tech (It’s More Than Just a Color Option)

There’s this weird myth in the tech world that if you make something pink and smaller, women will buy it. But most of us don’t want something “girly.” We want something that fits. Into our lives. Into our hands. Into our moods.

I remember the first time I tried Loop Earplugs. I wasn’t even planning to buy earplugs. But I’d started getting overwhelmed by noise — in coffee shops, while commuting, even in my own kitchen when the kettle and fridge were both humming. I stumbled on Loop and was surprised: they weren’t just functional, they were beautiful. The packaging felt like skincare, not hardware. When I wore them, people didn’t ask “what are those?” — they said, “where did you get those?”

More importantly? They worked. I could still hear what I needed to, but without feeling like the world was shouting at me. And every time I took them out of their tiny case, I felt… taken care of. Like someone had thought of me when they made them.

Function and Feeling Can Coexist — I’ve Felt It

A few months later, I upgraded my phone charger. It sounds like such a small thing, right? But I was tired of ugly wires and clunky docks. I bought a Courant wireless charger — almond-colored, soft to the touch, with a subtle leather finish. The first night I set it beside my bed, I felt it: calm. That little object didn’t just power my phone — it respected the mood of my space. I stopped hiding my charger behind books. I started leaving it out, like a design element.

That’s what we want. Not sparkle. Not shrink-it-and-pink-it. Just things that get it. That understand we’re building spaces where we work, rest, think, cry, focus, exist. And that every object in those spaces should feel like it was invited in — not forced on us.

Why I Chose TAPÉ – Daydream (And What It Means to Me)

And then came the keyboard.

I’ve had long nails for years. Not claws, not TikTok extravagance — just long enough that I feel like myself. But with every nail fill, typing became a battle. I started angling my hands like a praying mantis. I’d make more typos. And worst of all, I started dreading writing.

When I found TAPÉ – Daydream, I didn’t expect much. Honestly, I just hoped it wouldn’t make things worse. But the first time I typed on it, I paused. The keys had give — but not squish. The spacing? Forgiving. The layout? Calm. And the design? Simple, elegant, with soft colorways that didn’t fight the rest of my space.

Now, it’s my favorite part of my desk. It doesn’t scream “look at me,” but it doesn’t disappear either. It fits. Like it was made for people who want to feel something good when they work. Not show off. Not compete. Just exist, comfortably.

This Isn’t About Women. It’s About Respect.

Loop, Courant, TAPÉ — these aren’t just brands. They’re reminders that someone out there is finally listening. That function can feel. That design can be quiet and still matter.

We’ve all used tools that work but leave us cold. And we’ve all tried beautiful things that fall apart in a week. But when something is made with care — for how we live, how we feel, and how we want to be seen — we notice. We remember. And we keep it close.

Tech doesn’t have to be harsh to be strong. It doesn’t have to be sterile to be smart. Sometimes, the most powerful tools are the ones that feel like home.

And I think we deserve more of those.

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